Facebook Kid and the Cloud Lord

If you read/subscribe to Harper's, there's a provocative article from Jaron Lanier in the latest issue about how social networking software forces us into reductionist conceptions of what it means to be human. The entire article is only available to subscribers, but here's an excerpt:

The Facebook Kid and the Cloud Lord are serf and king of the new order. In each case, human creativity and understanding, especially one’s own creativity and understanding, are treated as worthless. Instead, one trusts in the crowd, in the algorithms that remove the risks of creativity in ways too sophisticated for any mere person to understand. A hedge-fund manager might make money by using the computational power of the cloud to create fantastical financial instruments that make bets on derivatives in such a way as to invent the phony virtual collateral for stupendous risks. This is a subtle form of counterfeiting, and it is precisely the same maneuver a socially competitive teenager makes in accumulating fantastical numbers of “friends” through a service like Facebook. But let’s suppose you disagree that the idea of friendship is being reduced. Even then one must remember that the customers of social networks are not the members of those networks. The real customer is the advertiser of the future, but this creature has yet to appear in any significant way. The whole artifice, the whole idea of fake friendship, is just bait laid by the cloud lords to lure hypothetical advertisers—we might call them messianic advertisers—who could someday show up.